This fits in with Goodwin's idea of pop videos having lots of dancing and a record label requiring lots of close ups of the artist. The video fits well with conventions in that sense. There is a variety of shots throughout the video that almost always show the main singer, especially close ups. However, there is also some variety in shot angle. There are some low angle shots which show the power the main girl has and how important she is. There aren't any long or particularly wide shots though. The use of camera is very steady which suggests they used a tripod most of the time. The only time the camera is a bit wobbly is when there is a high angle shot of the girl which is made to look like someone is there with her in the scene filming her which is why they didn't use a tripod there. The framing is mostly good and only shows what the audience needs to see. However, some shots has the characters moving so when they are lip syncing, their mouths go out of shot which I don't like. The lip syncing was in time though which showed great skill. It is very clear that this video doesn't have a narrative and that the main purpose is to promote the artist.
The video is quite colourful with the backdrops and the costuming. This sets up a happy mood to the video and suits the upbeat song. Also, the main girl is wearing quite a lot of makeup. This makes her look slightly older but still young enough to fit into the stereotypes that come along with teenagers (being carefree, etc). She represents the typical female character in the sense she is dressed in quite a feminine way.
There wasn't much in the way of shot transitions because it pretty much just went from shot to shot with little in between which could've been made more interesting. The shots where they used a green screen (e.g. with the blue sky and clouds) was interesting, however, and broke up the shots well.
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