Thursday 8 September 2016

Music Video Analysis - Never Be Like You


The style of this music video is a symbolic concept video. It covers shots of a girl by herself mixed in with pictures of the same girl with presumably her ex boyfriend. The shots, particularly further into the music video set the mood of the couple getting drunk and having a fun time although the lighting the hazy appearance of some of the rooms suggests that all is not as upbeat as it seems. The shots of the girl in these rooms by herself juxtapose the ones with the boy to really highlight the difference in mood when they are apart. As the lyrics suggest, she is sad to be without him and misses those times when they were together which could be why the shots are skewed in the sense the shot is distorted.

Camera
The shots and camera movement differ an awful lot between the couple scenes and the scenes with just the girl. The couple scenes have an awful lot of oblique framing. This could be to show that her view of things with that boy aren't quite right or that she her thoughts about it don't reflect reality. It could also be linked to the alcohol in the shots as a suggestion that she was drunk. The camera movement is also a lot more lively in these shots, there is a lot of tracking and panning to both follow the couple and make them look more exciting and lively than the previous shots. For the shots of the girl on her own, there is a lot of close ups and medium shots to show the mundane activities that she is doing and how she isn't as happy as she was.

Editing
Like with the oblique framing, there is also lens distortion editing to either show the girl's feelings towards the boy or show her being intoxicated. It is really effective and makes the video that little bit more interesting and different from other music videos. It works well with the use of slow motion also. It really adds to the distorted effect of her memories of this boy. Cutaways are used also to create almost a montage effect with the shots of the walls etc in between shots of the people.

MES
The are clear differences with mise en scene between the shots of the girl and then her memories of her boyfriend or ex boyfriend. The rooms with just the girl in were quite plain and not really colourful. So these scenes were quite soft with the colouring and lighting and the rooms were almost hazy. The couple shots were a lot brighter, however. The costume had more colour to it and the rooms had more props such as art and furniture. It made the shot seem a lot busier. A prominent prop in these scenes were alcohol. I think this really fits in with the distorted images and the way the editing makes things look twisted and somehow not real. It shows that she was probably drunk at the time and that she looks back on these memories and probably can't quite distinguish the truth of them.

Sound
The video was very conventional in terms of sound. It didn't have any additional dialogue or breaks in the track. It just had the music play in one go with no interruptions.

Gender Representation
I wouldn't say this video fits in with the stereotypical representation of women. Although the girl is shown in a sexual way, she isn't belittled or objectified as a result. She isn't sexualised any more than the male character which I think is why it breaks conventions a little because the girl isn't really shown in any way as being unequal to the man.

Goodwin 7
The lyrics fit in quite well with the visuals as the song is about missing someone and making a mistake in the relationship and the video is based off a girl on her own who is looking back on old memories with a boy. The music and visuals also fit quite well together. During the slow verses, the calm shots of the girl are shown with slow paced editing and not much going on. However, the choruses are quite fast paced and almost choppy to match the music. Flume definitely has iconography across his work in the form of flowers. Watching the video closely, you can spot flowers in it which is not a surprise. I would say this video does conform to the notion of looking. However, it applies to both characters as the audience watches them both voyeuristically whilst they are getting together. So it doesn't fit in with the male gaze like the notion of looking normally would but both characters are displayed in a way that makes them fit the notion.











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