Michael Jackson -Thriller (1984)
The music video's beginning has text in a creepy, red font introducing the video which really set the atmosphere of the video and stands out against the black background.
One of the reasons I think people like this video is because it has a story to it. Before the music starts there is dialogue with a woman and the artist. They are wearing quite colourful clothing which contrasts with the black surroundings as shown in the two shots. This makes the audience feel like those characters don't really fit in the setting. It is then revealed that this is a film two characters (the same two) are watching in a cinema. This is when the music begins.
The music video heavily features the colour red (the writing, Michael's outfit, etc). This could allude to blood or danger. The video also features a lot of lip syncing. The video uses smoke in a clever way in the graveyard to make the atmosphere more mysterious and creepy before the zombies appear. The video also includes the iconic dance routine.
I think this music video is good because it has many things to draw an audience in such as a thriller narrative or the dance routine. This makes the video very interesting as it has different aspects to it. I also like how it has references to other media products and pop culture etc. For example, the disclaimer at the end is the same as the one in the film An American Werewolf in London. It can be viewed as iconic as it was the most expensive music video made at the time (it cost roughly a million dollars). Reviews on IMDb show that the majority of people really like the video. They comment on how good the special effects are considering when the music video was made and they also like how the song and music fits with the visuals.
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